ENLIGHTENING EXPERIMENTS & EXPERIENCES

MCENTRAL.COM

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ABOUT ME

Max Michaels is a seasoned executive, investor and entrepreneur who brings global perspectives and strategic insights from two decades of executive experience spanning IBM, AT&T, Tyco Electronics and Cisco Systems.  He has a successful track record of success across varied business and investment settings, with a quest for impact and a reputation for sound business judgment. He started his career advising Fortune 1000 companies at McKinsey & Co and subsequently at Morgan Stanley. Max earned a joint Masters degree from MIT School of Engineering and MIT Sloan School of Management.

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Max is the founding CEO of CRYZTAL CAPITAL, with a portfolio of 15 companies across EdTech, FinTech, Biotech, Metaverse, and IT Security. He brings learnings from $40B+ in strategic investments and $60B+ in M&As and IPOs. He is also the founding Chief Investment Officer of Stride Funding, a student financing company with over $160M under management. Max serves on the Advisory Boards of Private Ventures Group, PupilFirst, Strategic Management Review, Tanaak, Viron Therapeutics and Versa Networks.  He has served on the international board of MIT Alumni Association and as a member of the chairman’s circle of the US India Business Council.  He has been a charter member of TiE and has served as the chair of its CEO Council. He was a keynote speaker at the international conference on Cognitive Cloud Computing in Sweden. He has published award-winning articles in McKinsey Anthology on StrategyStrategic Management Journal, and Corporate Finance Journal.

As the Global Head for IBM Network Services, Max managed a 3,000 strong cross-functional team of engineers and managers (from Networks, Cloud, Security, and Watson) serving large enterprise customers in partnership with companies such as Verizon, AT&T, Cisco, Juniper, VMware and Palo Alto Networks.  During his tenure the business line emerged as a leader in Software Defined Infrastructure delivering secure cloud networks, and the signings grew at 55% to exceed $3 billion for the first time, with several new customers such as Coca-Cola. Managed CIO relationships with customers as IBM executive sponsor, also led CXO interactions with partners such as VMware, Cisco and AT&T.

As the vice president of Corporate Strategy at AT&T – an integrated telecom company then with $160 billion in revenues – Max was responsible for developing strategic recommendations and action plans on cross-business unit issues for the CEO and the three Group Presidents. He has led projects on Integrated Carrier (e.g., Power of &, Content), Emerging Technologies (e.g., IoT, 5G); Business Planning (e.g., Digital Life); Scenario Planning (e.g., OTT); Market Intelligence (e.g., Google, Apple); and Growth Adjacencies (e.g., device security, smart buildings).

Previously, Max served Cisco Systems for five years in global roles spanning strategic planning, marketing and investments. As a founding member of the New Business Models team that shaped Cisco’s strategic transformation with investments in Software Defined Networking and Unified Communications. In his role as the head of strategy and business development of Emerging Markets, he evaluated and executed on its investments and acquisitions across emerging countries – South Africa, India, China, Russia, UAE, Mexico, Brazil, Chile – in partnership with leading telecom & IT companies, builders and private equity investors.

Max created significant value for the shareholders of two public companies – working directly with the CEOs – through strategic repositioning, acquisitions and spinoffs. As the head of corporate strategy and development at EDS – a global IT outsourcing company with $21 billion in revenues that was sold to HP in 2007 – and subsequently as the VP of Strategy & Corporate Development at Tyco Electronics – a global manufacturer of components for customers such as Cisco, Apple and Boeing.

At McKinsey & Co., he worked as a strategy consultant based in its London and New York offices.  Max advised asset management companies and private equity firms on growth strategies and co-led the Strategy Metrics Initiative. He led the team that won the McKinsey Global Olympics in 1996 for the idea of using option-pricing models to evaluate strategies under uncertainty. During his tenure at McKinsey he published award-winning articles in McKinsey Anthology on Strategy and Corporate Finance Journal. This work was cited by Robert Merton in his Nobel Acceptance speech in 1997.

Max was recruited by the CEO of Morgan Stanley Capital Partners – a former client at McKinsey – into a lateral role in the investment banking division. He played a strategy role that helped Morgan Stanley raise a $3B private equity fund. Member of teams that closed major M&A, IPO and Debt deals including GE Insurance, AIG, RGA, and Provident with aggregate value over $25B. He developed an investment strategy based on growth options for Morgan Stanley’s private equity division, and subsequently worked for two years in their investment banking division advising financial institutions on M&As and IPOs.

Max graduated from MIT Sloan School of Management with high honors in 1995.  At MIT he took graduate courses in technology management, product development, strategy and finance. He also completed a Masters thesis under Professor Stewart Myers on “Strategic Valuation of High Technology Companies.” His research on strategic management turned out to be an award-winning article entitled “Firm Effects and Industry Effects,” published in peer reviewed Strategic Management Journal.

“Success is peace of mind, knowing you did your best.” – John Wooden

“Opportunities multiply as they are seized.” – Sun Tzu

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PROFESSIONAL EXPERIENCES

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EXECUTIVE LEADERSHIP

2017-2019IBM

Global General Manager

As the Global General Manager for IBM Network Services, Max managed a 3,000 strong cross-functional team of engineers and managers (from Networks, Cloud, Security, and Watson) serving large enterprise customers in partnership with companies such as Verizon, AT&T, Cisco, Juniper, VMware and Palo Alto Networks.  During his tenure the business line emerged as a leader in Software Defined Infrastructure delivering secure cloud networks, and the signings grew at 55% to exceed $3 billion for the first time, with several new customers such as Coca-Cola. Managed CIO relationships with customers as IBM executive sponsor, also led CXO interactions with partners such as VMware, Cisco and AT&T.

2015 - 2017AT&T

Vice President | Corporate Strategy

As the vice president of Corporate Strategy at AT&T – an integrated telecom company then with $160 billion in revenues – Max was responsible for developing strategic recommendations and action plans on cross-business unit issues for the CEO and the three Group Presidents. He has led projects on Integrated Carrier (e.g., Power of &, Content), Emerging Technologies (e.g., IoT, 5G); Business Planning (e.g., Digital Life); Scenario Planning (e.g., OTT); Market Intelligence (e.g., Google, Apple); and Growth Adjacencies (e.g., device security, smart buildings).

2013 - 2015TYCO ELECTRONICS

Vice President | Strategy & Corporate Development

Developed and executed inorganic growth strategies to place the $14B company in unassailable positions in Automotive, Telecom, Consumer, Industrial, Aerospace & Defense. Created a cross-border team of 20 top-notch professionals; membership in Acquisition Review Committee and Leadership Council; participant in Operating Committee and CEO brainstorming sessions. Commended by CEO for contributions to $10B growth in Market Cap.

Led Corporate Strategy – 4 Segments, 14 Business Units – collaborating closely with general managers based in Germany, China, India and the US. Created and managed a team of 14 professionals working on BU strategies.

Led Acquisitions and Venture Investments – global role that involved development of the business cases, strategic evaluations, post-merger integration plans, due diligence, and negotiations. Managed the M&A team, developed M&A Analytics and presented seven deals ranging from $50M to $11B to the Acquisition Review Committee; Led strategic reviews and due diligence on three deals.

2007 - 2013CISCO SYSTEMS

Senior Director, Strategic Transformations & Investments

Developed and executed strategies that helped Cisco’s transformation from a products company to a solutions company. As a founding member and Finance Leader of Cisco’s ‘Strategic Transformations Team’ qualified and developed proposals for mega deals (each valued over $200M) requiring strategic investments in complex architectures that combine data center, collaboration, networking, and video technologies.

2005 - 2007EDS GROUP

VP, Corporate Strategy & Development

Recruited from KnowledgeCube to a key position with EDS – a $20B public company and top client of KnowledgeCube – and implemented an operational improvement plan that had a dramatic impact on EDS’ cost structure. Led strategic and financial analyses that uncovered 50+ partnership / acquisition opportunities that resulted in three investments valued over $1B. Developed the strategic landscape and led discussions on transformative options. The restructured and repositioned EDS was sold to HP in 2007.

• Collaborated closely with Chairman and CEO, CFO, and EVP of EDS. Achieved worldwide growth by implementing M&A and financial plans that were formulated while advising EDS at KnowledgeCube.

• Slashed the EDS cost structure by completing the EDS acquisition of Mphasis – based in Bangalore, India with 22,000 employees valued over $1B – and led its successful post-merger integration. Mphasis revenues more than doubled over the next two years, generating shareholder value for EDS.

• Contributed a major role during operational improvement and financial turnaround of EDS (-$200M in losses to $240M in operating profits).

“No one ever won a chess game by betting on each move. Sometimes you have to move backward to get a step forward.” – Amar Bose

“Management is the science of the averages; Leadership is the art of the exception.” – Unknown

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STRATEGY CONSULTING | INVESTMENT BANKING

1995 - 1997MCKINSEY & COMPANY

Manager (Strategy Consulting)

Recruited from MIT and hit the ground running as team leader on several high profile engagements for financial clients, including: post-merger integration of 2 major banks in South Africa; development of JV strategies for a Canadian Bank; and creation of multiple models that accurately valued strategic alliance options for Lloyd’s of London. Developed models to value oilfields for BP.

• Researched and wrote a groundbreaking speech for the CEO of Morgan Stanley Capital Partners, which quantified value creation of Private Equity industry and helped MSCP raise a new $3B fund.

• Top accomplishment: Led a three-person team that was selected as the Ultimate Winner of the McKinsey Worldwide Practice Olympics (1996). Ranked #1 among 300+ fiercely competitive McKinsey teams.

• Published the first McKinsey Anthology on Strategy, which was widely featured in the business press including Financial Times.

1997 - 1999MORGAN STANLEY

Investment Banker (M&A)

Recruited by the CEO of MSCP – a former client at McKinsey – into a lateral role in the investment banking division. Played a key support role that helped MSCP raise a $3B fund. Member of teams that closed major deals including GE Insurance, AIG, RGA, and Provident (valued at over $5B).

• Acquired firsthand insights about the thinking of investment groups and PE firms – a critically important perspective that led to subsequent successes at KnowledgeCube, EDS, and Cisco.

• Led teams that executed two debt and capital securities offering and the demutualization of Provident Companies and Reinsurance Group of America. Led the training of the 10 Analysts over two years.

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EDUCATION | RESEARCH

1995MASSACHUSETTS INSTITUTE OF TECHNOLOGY

Max graduated from MIT Sloan School of Management with high honors in 1995. At MIT he took graduate courses in technology management, product development, strategy and finance. He also completed a Masters thesis under Professor Stewart Myers on “Strategic Valuation of High Technology Companies.” His research on strategic management turned out to be an award-winning article entitled “Firm Effects and Industry Effects,” published in peer reviewed Strategic Management Journal.

“Logic will get you from A to B. Imagination will take you everywhere.” – Albert Einstein

“Management works within the system. Investment bankers work on the system.” – Unknown Author

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INVESTMENTS

KnowledgeCube1999 - 2002

A venture capital firm focused on direct investments in early stage technology companies. The co-founders included the head of Entrepreneurship at MIT, and the head of M&A and leveraged buyouts for Bankers Trust.

In 1999 the firm raised $40M and established its headquarters in One Rockefeller Plaza. A team of ten executives managed the offices in Boston, Seattle and Brussels.

During 1999-2000 the company invested into and operated nine technology companies. These portfolio companies developed technologies ranging from streaming video to virtualized software to mobile security to bioinformatics.

Four of these companies successfully marketed their products and survived the technology market meltdown. The phenomenal growth of KnowledgeCube was featured as a cover story in Fortune magazine. The ‘Real-Option Strategies’ deployed were featured in a McKinsey & Co. book titled ‘20/20 Foresight.’

 

CRYZTAL CAPITAL2002 - PRESENT

A merchant banking firm advising large investment groups and Fortune 500 companies in the tech sector. Advised Vice Chairman of CD&R, then a $5B private equity fund during restructuring of Covansys. Created investment opportunities for buyout Funds – CD&R, TPG, AIG Real Estate, New Vernon, TH Lee. The company built knowledge and relationships in the cross-border outsourcing of services.

This led to an advisory role at EDS, a $20B corporation advising the chairman on its acquisitions in China and India. The relationships established in India during this period enabled the company to advise large oil and gas companies, and sponsor an LNG project with 8 MTPA capacity in Texas.

 

“If it does not challenge you, it does not change you.” – Fred DeVito

“If you must play, decide on three things at the start: the rules of the game, the stakes, and the quitting time.” – Chinese Proverb

“A mind stretched with a new idea, never goes back to its original state.” – Oliver Wendell Holmes

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SOCIAL GOOD VENTURES

STRIDEBoard Member

Stride Funding is an outcomes-oriented company offering flexible funding products such as Income Share Agreements and Deferred Tuition Agreements that supplement student loans. Stride and its founder have been recognized by Forbes, Harvard and MIT for its innovations and social impact. Stride has received venture investments from Graham Holdings,

Firework, GSV, Slow Ventures, Sinai Ventures, and Pear VC; and its sponsors include Strada Education, Ascendium, and Silicon Valley Bank. Stride advisors include investors, serial entrepreneurs and industry leaders such as Deborah Quazzo, Brigette Lau, Tina Sharkey, Doug Levin, and Kevin Moss. During 2019-22, the funds under management grew from $10M to $150M. In September 2022, the company announced a partnership with Stanford Law School to empower students to pursue careers of impact and service.

SOCEANABoard Member

www.soceana.com

Soceana is a social media site for corporations and non-profits promoting volunteering and philanthropic giving. The social good generated not only benefits the local communities, but also the corporations via purposeful branding, engaged employees and effective giving.

Soceana offers a technology platform that enables corporations to better manage and promote corporate volunteerism. Soceana bridges philanthropy and volunteerism using Philas – a social good currency. Soceana’s enterprise solution integrates the internal CSR systems with a vibrant social media network generating social good of a higher order of magnitude. The company was founded by Tess Michaels, and she has won several accolades including recognition by the UN Foundation.

MIT South Asian Alumni AssociationBoard Member

www.mitsaaa.alumgroup.mit.edu

MIT South Asian Alumni Association was founded with the mission to build community and celebrate shared experiences. The website is our gateway to activities and news, a way to find out what your fellow alumni are doing and stay connected.

ResearchRabbitBoard Member

https://www.researchrabbit.ai/

You’re determined students, passionate teachers, and inspired creators of everything we know! Yet, all the researchers we spoke with over the past year uncovered the same reality:

Despite the degrees you’ve earned, the effort and passion you put in every day, the sacrifices you make – academia burdens you with tons of stressors. Financial, psychological, physical, and more.

We’re an unconventional team with backgrounds in various fields – both inside and outside of academia. And through our lens, it’s clear that academia deeply undervalues and underserves its very own community!

It’s time to reimagine research.

VIRON THERAPEUTICSBoard Member

https://www.vironrx.com/

Our mission is to harness the power of our understanding of cellular membranes to mitigate pathogen entry and infection and transform human health.

To achieve this objective, we have assembled a multidisciplinary team of experts, with decades of experience in the field and in the development of novel therapeutics to treat debilitating diseases and improve human lives.

STRATEGIC MANAGEMENT REVIEWBoard Member

https://www.strategicmanagementreview.net/aims%20and%20scope.html

Strategic Management Review (SMR) provides a forum to integrate insights from multiple disciplines to improve our understanding of the distinctive contributions of strategic management. For example, contributions will offer insights on the field’s canonical problems and frontiers, the tradeoffs that senior executives face in their decision-making (e.g., when to compete versus collaborate, when to invest in a committed versus more flexible fashion, etc.), and the defining characteristics of strategic decisions (e.g., irreversible investment subject to uncertainty, rivalry, and interdependent organizational activities).

“It is amazing what you can accomplish if you do not care who gets the credit.” – Harry Truman

“The best way to have a good idea is to have lots of ideas.” – Linus Pauling

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GLIMPSES

“What is this life if, full of care,
We have no time to stand and stare…

No time to see, in broad daylight,
Streams full of stars, like skies at night.

W.H. Davies

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Social Life

 

"Sometimes the road less traveled is less traveled for a reason." - Jerry Seinfeld

UniversityofMaryland-AFL-CIO

Goldman Sachs - BRIC launch

Chuck Ames - My Mentor

BioTech Board Meeting

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Work Life

"Nothing is More Powerful than an Idea Whose Time Has Come." - Victor Hugo

Morgan Stanley 1998

Ethical AI discussion
Strategy Think Tank

KnowledgeCube_1Rockefeller Plaza 1999

Mark_Cuban AT&T 2015
Marc Andreessen 1999
Max EDS HQ
VMWare_IBM Award
VMWare_IBM Award

Personal Life

“Laughter is the shortest distance between two people.” – Victor Borge

Venice, Italy 2023
Venice, Italy 2023
Italy Visit
Italy Visit 2023
Lake Como, Italy, 2023
Lake Como, Italy, 2023
MIT_1995

Charlie Brown _ Australian Shepherd

UPenn-Start 2011
Autumn_in_Texas
New York City 2021
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MEDIA

“Trying to determine what is going on in the world by reading newspapers is like trying to tell the time by watching the second hand of a clock.” – Ben Hecht

“Time and space are modes by which we think and not conditions in which we live.” – Albert Einstein

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LIGHTYEARS

Lightyear is the distance light travels in a year. I think of human life in distance, not time. I have seen booms and bust, planned successes and unexpected victories, failures and hiccups. Rise and fall of nations and grand theories, and paradigm shifts. I have been fortunate to do business across cultures in 32 countries. It brings a deeper understanding of how the world works. How people think and act. How systems interact.

Our thoughts travel faster than light, but not our understanding! So it helps to stop once in a while to recapture the learnings. These insights guide me as I continue my quest for significance!

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US – INDIA – CHINA

US-India-China: The New Triad
October 20, 2004
View PDF

Global Outsourcing

The Macroeconomics of Outsourcing 1
The Macroeconomics of Outsourcing 2

Cross-border Outsourcing: Lessons from Japan

Max P. Michaels interviewed by Nikkei National Newspaper
View pdf

Truth and Realities about Global Outsourcing

Max P. Michaels, remarks at SAJA Conference in New York
View pdf

Overseas Outsourcing: Navigating Uncharted Waters

By Max P. Michaels, Effective Executive
View pdf

American Dilemma: To Outsource or Not

October 2003
view article

Real Options/Corporate Finance

The Real Power of Real Options
McKinsey Quarterly 1997 (3) pages 4-32

Reviewed by ‘Financial Times’ London in September 1997

Reprinted in ‘Corporate Finance Journal’ in London in October 1997

Reprinted in ‘McKinsey on Strategy’ the 2000 Anthology
showcasing McKinsey best work over three decades.

Prescribed reading for MBA programs at several universities including NYU, Duke, Northwestern and Oxford.

Growth Options: Strategies and Frameworks
http://www.hgreene.com/other/mckweb/strategy/strategy.asp

 Ultimate Winner of the Worldwide Practice Olympics at McKinsey  (among 300 teams).

 Led to the formation of ‘Strategy Metrics Initiative’ at McKinsey

The Real Power of Real Options
http://pages.stern.nyu.edu/~adamodar/pdfiles/eqnotes/optext.pdf

Making Real Options Real
http://pages.stern.nyu.edu/~adamodar/pdfiles/eqnotes/opt2.pdf

Based on research as the Co-Leader of the Strategy Metrics Initiative

Impact on Thinking and Practice

Stock Options – Compensation Policies
View link

Defense Commitments: A Real Options Perspective
View pdf

Defense Commitments: A Real Options Perspective2
View pdf

Emerging Markets: A Real Options Perspective
View pdf

Energy Investments: A Real Options Perspective
View pdf

Energy Investing: A Real Options Perspective
View pdf

Roth IRA: A Real Options Perspective
View pdf

Impact on Education and Thinking

Northwestern University
View pdf

Keio University
The Strategic Market Entry in An Age of Discontinuity: A Real
Options Approach…
View pdf

University of Nevada
View document

University of Toronto
View pdf

Universidad de Almeria
View pdf

University of Colorado
View pdf

“If I have seen further it is by standing on the shoulders of giants.” – Isaac Newton

“I am not young enough to know everything.” – Oscar Wilde

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CONTACT

    “We don’t see things as they are. We see things as we are.” – Anais Nin

    “It is better to know some of the questions than all of the answers.” – James Thurber

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    FAVORITE POEM

    “If you can dream—and not make dreams your master;
    If you can think—and not make thoughts your aim;
    If you can meet with Triumph and Disaster
    And treat those two impostors just the same;
    If you can make one heap of all your winnings
    And risk it on one turn of pitch-and-toss,
    And lose, and start again at your beginnings
    And never breathe a word about your loss;
    If you can talk with crowds and keep your virtue,
    Or walk with Kings—nor lose the common touch,
    If neither foes nor loving friends can hurt you,
    If all men count with you, but none too much;
    Yours is the Earth and everything that’s in it,
    And—which is more—you’ll be a Man, my son!”
    Rudyard Kipling